“Mobile” Web sites for the masses

Posted by on July 19, 2009 at 7:41 pm.

I still don’t like most web-sites. Most of them seem to forget usability in lieu of eye-candy.

As a traveller I often notice travel web-sites more than most. There are some serious offenders from good design rules.

Why is it more difficult to get a flight status on Air Canada’s website than search for a new flight?

But I digress from my “It Just Works!” post.

As iPhones and other mobile web-browsers become more numerous, I’m seeing a delightful trend. The trend is for web-sites that are designed to load quickly in a small amount of real-estate and contain the information most likely to be desired.

Perfect example: http://pda.continental.com
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Even on my laptop with super duper internet speeds, I use it instead of their ‘full’ web-sites.

It loads extremely quickly and the information listed is the frequent traveler’s top information request.

It gets better. When looking up a flight you can choose, in advance, the information you are looking for. This saves a click and a page refresh. Smart.
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For the airline enthusiast and the frequent traveller, Continentals web site goes one further. It tells you which FIN # is assigned to any flight and tells you where the plane is coming from:

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The result is information that without a doubt will tell you when your flight is going to be on-time.

Continental’s mobile web-site is an example of “It Just Works!” The user’s experience is maintained as the #1 priority. All that talk of “Less is more” is true in this case.

There are numerous other companies that have mobile web-sites which in my opinion are as good as if not better than their standard websites if you just want to do something quickly:

And some other air travel related web-sites:

I wish my list was longer.

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